About
Before you reach out to a suitable freelance copywriter, you'll probably want to know a bit more about them. So let's get acquainted.
I'm Sarah Catherine Jones - the Founder and Managing Director of Pivot.
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Writing is something I’ve always loved. It’s not about simply putting words on a page – it’s about understanding the purpose behind the words, and how they can provide clarity and action.
This is something that’s really important to me. Not just in business, but in life in general. Our words are powerful, and can help us connect with each other on a deep, meaningful level.
This is all the more critical in the wake of AI. Human-centric copy isn’t a priority for some businesses, who prefer to cut corners and get a robot to help them churn out beige copy. It might feel more practical in the short term, but it won’t help build trust and authenticity in the long run.
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I love being able to work alongside clients who appreciate real words from real people. People who DO want to build trust and authenticity, and want to tell stories their way.
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It’s my goal to help clients use their voices with confidence, and utilise human-centric copy to strike a chord with the right people. Because conversions come from connections, after all.